A brand in transition

Time for a refresh and a new approach to the visual branding of Kaos Hair Group, Sligo. A stylish funky hair salon run successfully by Cliff Baird. We started conceptualising around the theme of the Bairds 50 year anniversary of hair styling in Sligo. We designed and fitted a full window graphic to display this story. This transformation allowed for fresh thinking around the KAOS brand itself. We set about deconstructing the existing logo. The ‘K” was sketched and displayed in various different guises. We decided to use these sketches to become apart of the bigger overall brand approach.